Friday, 3 May 2013

What have you learned from your audience feedback?

From the start of the project  with the audience research that i carried out, I learnt that it was important to follow what our audience wanted in order to create a successful final product.

Analysis of results from questionnaire carried out on Google Docs.

Out of the 22 people that answered my groups questionaire 74% of them were females. This could mean that the type of audience that indie-rock music attracts is dominated by women.

18 out of the 22 people that were asked we 17-19, this gives my group a good idea of the kind of audience that we are marketing to.


As majority of the people who answered the questionaire said indie-rock was the favourite genre, this has ment that it the rest of the answers to the questions below will have greater meaning and will be a greater help in following the conventions my group will need in order to be successful.


The answers in this questio have been a great help in order of understanding the most successful way of advertising. With air-play being the greatest influence out of these options, this has ment that first air-play will be important, however youtube will also work well as it is the second highest way of hearing new music. This will help my group when the advertisement stages begin.


This questions shows greatly the influence iTunes ect. has when purchasing music, again these results have ment that when the music does go on sale, what is the biggest influence on the marketing for purchasing music.



The results to this question will greatly help when dealing with the editing and shots used in the video. The conclusions I draw from this question is that their may be need for cross cutting within the video, this would mean cross cutting of a story, and where it is purley the band, however this can be seen as a convention of many indie rock videos.
 
 
 


Here is the final draft of my music video, it complys with all of the audience feedback that was given and therefor I believe that it will make a successful Indie Rock Music video.

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