Rhinna's video is a typical pop video, this new video reflects her nature and culture.
Costumes: The costimes work well with the foregn location of the video. This, includes short skirts, shorts and revealing clothes. As Rihanna is known for her sex appeal and is known as a sex symbol she has certainly reflected this. This also fits in with her image now.
Cinematography: The video uses mainly long shots and close ups. This is done to show the back ground and as the video is mainly Rihanna dancing, and as this is the main video where she has only danced in this video. This is the main attraction to this video.
Symbolism: There is alot of symbolism in this video as it shows Rihannah in a new light, as a known sex symbol, she is well known for her provocativeness, this is shown greatly in her video. Some may say that there is great satanic and religious cult symbolism in her video.
The third eye:
All seeing eye:
This is also the first video where she shows a unique dance routine, this has not appeared in any of her other videos. The first shots of the video show great examples of the phantasmagorical body, theory thought by Carol Vernallis, the phantasmagorical body is when the whole shape or body is not show straight away however we are given teasers, for example eyes or hands, or in Rihanna's case showing off sexually attractive body parts. Below are some examples of this:
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